Naming The Page Itself

As you name your pages in your web site, use plain English as much as possible for SEO. You will notice that WordPress uses this extensively in their blog software. This is no accident and WordPress is considered the best blog for SEO.

For example, http://example.com/?On-Site-vs-Off-Site-SEO-tactics&AID=22 will perform much better for SEO than http://example.com/?AID=22. Why? Because there is descriptive text in the longer version of the page name that helps the search engine know what the page is about. Many people have written about issues around “dirty links” and SEO (links including system variable data such as AID=22 in the example above). I think it is better if you can design your system without any variable data at all. It just takes this SEO issue away. And it’s just easier for the search engines. It’s also easier for the end-user.

However, there is no problem promoting pages via SEO with variable data in the links. I’ve been able to make both fly using the same SEO tactics with no problems. The search engines are smart enough by now to manage through that variable data. Just make sure your plain English is in there.